How to Sell Data Governance to Executive Management
January 18, 2009 7:55 pm Reese ThomasGuest host, Reese Thomas
At every Data Governance conference I’ve attended, at the dinner tables, in the lounge and on break between presentations and workshops, one question invariably pops up. It’s usually asked in the first person; some variance of “How do I sell Data Governance to our executive management.” Attendees are hungry to hear hints from the ‘I’ve been there’ people on this topic. I’ve even heard attendees announce after the resulting discussion, ” I’ve received more value from this conversation than from the rest of the conference put together.”
This is why I thought I might mention the up-coming Data Governance & Stewardship Community of Practice (DGS-COP) on-line event on this topic, coming up Thursday, Jan 22, 2009, 11:00 AM until 12:00 PM EST (GMT-5.)
This will be a discussion in the DGS-COP Knowledge Exchange series, and is one of the last events in this series open to non-members as well as members (available at no charge under the DGS-COP ‘Response to the Economy’ policy for events through January.)
I just looked at who’s registered to attend; I see several familiar names I know have a lot to contribute. Of course, Gwen will be moderating, she’ll chime in with some incites as well. If you are at all interested in developing your program’s executive support, I can’t urge you strongly enough to consider participating.
These events are limited in attendance, but as of this blog posting, there are still some slots available.
BTW, if your organization’s policy restricts your participation in public forums, you are more than welcome to email me at reese.thomas@datagovernance.com . I’ll be glad to ask your questions for you; you can sit back and listen anonymously.
Here’s the link for more information

admin :
Date: January 20, 2009 @ 9:30 pm
So I’ll chime in with some “incites,” will I? I guess when I have no insight, the least I can do is incite others to riot, or at least to chatter loudly…hee hee…
- Gwen
Steve Sarsfield :
Date: February 9, 2009 @ 3:35 pm
What do you think about this one? Today, companies manage spending tightly, looking at the expenses and revenue each fiscal quarter and each month to optimize the all important operating income. If sales and revenue are weak, management gets miserly. On the other hand, if revenue is high and expenses are low, your high-ROI proposal will have a better chance for approval.
The people who run your business have their first priorities set on stockholder value, not data governance. You too should pay attention to your company’s sales figures as they are announced each quarter. If your company has a quarterly revenue call, use it to strike when the environment for spending is right!